Creating the leading bedding essentials brand with Ariel Kaye, founder of Parachute

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Creating the leading bedding essentials brand with Ariel Kaye, founder of Parachute

The Consumer VC episode 134 with Ariel Kaye, Founder of Parachute

Mike Gelb

Jun 01, 2021

Hey there,

Our guest today on The Consumer VC is Ariel Kaye, founder of Parachute.

Parachute is a high end bedding company that is designed in LA, manufactured in Italy and delivered directly to you. My favorite part of my time with Ariel was learning about the insight that led her to create a bedding brand.

We also discuss:

Her approach to sourcing fabric at the very beginning
How she describes her customers
Wholesale vs. direct to consumer models
Why she decided to open her own store
The impact of the pandemic
Her retail predictions in a post-COVID world

You can listen on Apple Podcasts Here, Spotify Here and other podcast distribution platforms.

Thanks for listening!

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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