Creating the leading bedding essentials brand with Ariel Kaye, founder of Parachute
The Consumer VC episode 134 with Ariel Kaye, Founder of Parachute
Parachute is a high end bedding company that is designed in LA, manufactured in Italy and delivered directly to you. My favorite part of my time with Ariel was learning about the insight that led her to create a bedding brand.
We also discuss:
Her approach to sourcing fabric at the very beginning
How she describes her customers
Wholesale vs. direct to consumer models
Why she decided to open her own store
The impact of the pandemic
Her retail predictions in a post-COVID world
Thanks for listening!