Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Creating the leading bedding essentials brand with Ariel Kaye, founder of Parachute
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Creating the leading bedding essentials brand with Ariel Kaye, founder of Parachute

The Consumer VC episode 134 with Ariel Kaye, Founder of Parachute

Hey there,

Our guest today on The Consumer VC is Ariel Kaye, founder of Parachute.

Parachute is a high end bedding company that is designed in LA, manufactured in Italy and delivered directly to you. My favorite part of my time with Ariel was learning about the insight that led her to create a bedding brand.

We also discuss:

  • Her approach to sourcing fabric at the very beginning

  • How she describes her customers

  • Wholesale vs. direct to consumer models

  • Why she decided to open her own store

  • The impact of the pandemic

  • Her retail predictions in a post-COVID world

You can listen on Apple Podcasts Here, Spotify Here and other podcast distribution platforms.

Thanks for listening!