Apr 22, 2021 • 44M

[CVC Episode #124] - Teaching emotional life skills to children through creatures and story telling with Callie Christensen and Kelly Oriard, founders of Slumberkins

The Consumer VC podcast with Callie Christensen and Kelly Oriard, founders of Slumberkins

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episode details

Hello! Thank you Rick Desai for introducing me to today's guests on the podcast, Callie Christensen and Kelly Oriard, founders of Slumberkins.

Slumberkins is a leading children’s educational brand on a mission to promote early emotional learning through a combination of creatures and story telling.

In this episode we learn how they accidentally stumbled upon entrepreneurship, how they fundraised without a lead investor (super creative), and how to grow a business organically.

If you believe authentic story telling drives consumer brands, you’ll enjoy this episode.

If you’re looking for inspiration, want to start your own business, and don’t come from a business background, you’ll enjoy this episode.

Additionally, we talk about:

  1. What were the early signals that Slumberkins be a real business?

  2. Why did you feel the need the raise capital?

  3. What was the biggest learning from Shark Tank?

  4. What's your approach to finding an investment partner?

  5. How do you think about scale and what's your vision for the brand?

You can also listen her on Apple Podcasts Here, Spotify Here, and most of the other podcast distribution platforms.