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This episode of The Consumer VC is brought to you by aVenture - venture capital for everyone.
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Hey Friends,
Our guest today is Ryan Woodbury, co-founder & CEO of Needed. Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy.
We discuss:
How she got started in nutrition
Why she decided to create a prenatal supplement company
Spending 3 years in R&D
Her approach to marketing and partnering with practitioners
Why she’s purely focused on the DTC channel & subscription
How she thinks about LTV & more
Thank you for listening
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