Focusing on a DTC Subscription biz // Ryan Woodbury, CEO of Needed

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Focusing on a DTC Subscription biz // Ryan Woodbury, CEO of Needed

The Consumer VC episode #273 with Ryan Woodbury, CEO of Needed

Mike Gelb

Feb 03, 2023

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Hey Friends,

Our guest today is Ryan Woodbury, co-founder & CEO of Needed. Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy.

We discuss:

How she got started in nutrition
Why she decided to create a prenatal supplement company
Spending 3 years in R&D
Her approach to marketing and partnering with practitioners
Why she’s purely focused on the DTC channel & subscription
How she thinks about LTV & more

Thank you for listening

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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