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This episode of The Consumer VC is brought to you by aVenture - venture capital for everyone.
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Our guest today is Ryan Woodbury, co-founder & CEO of Needed. Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy.
How she got started in nutrition
Why she decided to create a prenatal supplement company
Spending 3 years in R&D
Her approach to marketing and partnering with practitioners
Why she’s purely focused on the DTC channel & subscription
How she thinks about LTV & more
Thank you for listening