From cooking school to sauce brand // Alison Cayne, Founder of Haven's Kitchen

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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From cooking school to sauce brand // Alison Cayne, Founder of Haven's Kitchen

The Consumer VC episode 239 with Alison Cayne, Founder of Haven's Kitchen

Mike Gelb

Sep 08, 2022

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

Hey Friends,

Our guest today is Alison Cayne, who is the founder of Haven’s Kitchen. Haven’s Kitchen is a cooking school and a sauce brand that creates fresh sauces in easy-squeezy, lightweight pouches.

In this episode we discuss:

Why she wanted to teach others how to cook
Founding Haven’s Kitchen in NYC
Why she decided to launch your own sauce line
Her approach to packaging and brand positioning
How she got into retail
The current fundraising environment in CPG

I hope you enjoy listening!

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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