The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
From founding immunity boost brand to successful exit // Wyatt Taubman, Founder of Vive Organic
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From founding immunity boost brand to successful exit // Wyatt Taubman, Founder of Vive Organic
The Consumer VC podcast #270 with Wyatt Taubman, Founder of Vive Organic

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Hey Friends,

Our guest today is Wyatt Taubman, Founder of Vive Organic. Vive Organic is fresh pressed wellness shots from organic superfoods. The company was recently sold to Suja Juice.

We discuss:

  • Why he founded FloWater, the water kiosk

  • How he discovered immunity shots

  • Why he decided to start a CPG business

  • Getting into retail & the growth inflection points

  • Why they sold to Suja Juice & much much more

Thank you for listening

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The Consumer VC

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.