From Skincare to SaaS with Dan Reich

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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From Skincare to SaaS with Dan Reich

The Consumer VC Episode 126 with Dan Reich, founder/CEO of Troops.ai and founder/former CEO of TULA

Mike Gelb

Apr 29, 2021

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Hey there!

My guest today is Dan Reich, who is a serial entrepreneur. Some of the companies he founded are TULA and Troops.ai.

TULA started as a digitally native health and beauty brand where Dan served as CEO from inception to over $1mm in sales in less than one year. Troops is a B2B technology company that is building a mobile-first, intelligent CRM.

On this episode, we focus on some of the differences building a high growth CPG businesses and software businesses. What I most enjoyed was hearing some of his growth techniques in the early 2010s.

Other areas we dive in on -

What was your digital growth strategy with TULA?
How did you expand into multichannel?
Why did you decide to step down as CEO?
What compelled you to start a completely different business in Troops.ai?
What are some of the differences building an enterprise business vs. consumer business?

You can listen to this episode on Apple podcasts Here, Spotify Here and other podcast distributers.

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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