From Skincare to SaaS with Dan Reich
The Consumer VC Episode 126 with Dan Reich, founder/CEO of Troops.ai and founder/former CEO of TULA
Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.
TULA started as a digitally native health and beauty brand where Dan served as CEO from inception to over $1mm in sales in less than one year. Troops is a B2B technology company that is building a mobile-first, intelligent CRM.
On this episode, we focus on some of the differences building a high growth CPG businesses and software businesses. What I most enjoyed was hearing some of his growth techniques in the early 2010s.
Other areas we dive in on -
What was your digital growth strategy with TULA?
How did you expand into multichannel?
Why did you decide to step down as CEO?
What compelled you to start a completely different business in Troops.ai?
What are some of the differences building an enterprise business vs. consumer business?