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This episode of The Consumer VC is brought to you by aVenture - venture capital for everyone.
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Thank you CJ Fowler for the introduction to our guest today, Yanni Hufnagel, Founder & CEO of Lemon Perfect. Lemon Perfect is a super-refreshing, full-flavored, hydrating lemon water with no sugar, artificial flavors, or sweeteners.
How he became a basketball coach
How one trip to GNC changed how he thought about nutrition
Why lemon water
How he landed on the name “Lemon Perfect”
How he built a network of investors when he didn’t have one
His approach to price, margin, and formula
How he fundraised & scaled nationally
Why he almost left the company
Lessons learned from coaching that are applicable to being the CEO
Thank you for listening