Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
He Left Coaching Basketball to Found a Hydration Company Backed by Beyoncé // Yanni Hufnagel, Founder & CEO of Lemon Perfect
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He Left Coaching Basketball to Found a Hydration Company Backed by Beyoncé // Yanni Hufnagel, Founder & CEO of Lemon Perfect

The Consumer VC episode 269 with Yanni Hufnagel, Founder & CEO of Lemon Perfect

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Hey Friends,

Thank you CJ Fowler for the introduction to our guest today, Yanni Hufnagel, Founder & CEO of Lemon Perfect. Lemon Perfect is a super-refreshing, full-flavored, hydrating lemon water with no sugar, artificial flavors, or sweeteners.

We discuss:

  • How he became a basketball coach

  • How one trip to GNC changed how he thought about nutrition

  • Why lemon water

  • How he landed on the name “Lemon Perfect”

  • How he built a network of investors when he didn’t have one

  • His approach to price, margin, and formula

  • How he fundraised & scaled nationally

  • Why he almost left the company

  • Lessons learned from coaching that are applicable to being the CEO

Thank you for listening

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