He Left Coaching Basketball to Found a Hydration Company Backed by Beyoncé // Yanni Hufnagel, Founder & CEO of Lemon Perfect

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The Consumer VC episode 269 with Yanni Hufnagel, Founder & CEO of Lemon Perfect

Mike Gelb

Jan 19, 2023

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Hey Friends,

Thank you CJ Fowler for the introduction to our guest today, Yanni Hufnagel, Founder & CEO of Lemon Perfect. Lemon Perfect is a super-refreshing, full-flavored, hydrating lemon water with no sugar, artificial flavors, or sweeteners.

We discuss:

How he became a basketball coach
How one trip to GNC changed how he thought about nutrition
Why lemon water
How he landed on the name “Lemon Perfect”
How he built a network of investors when he didn’t have one
His approach to price, margin, and formula
How he fundraised & scaled nationally
Why he almost left the company
Lessons learned from coaching that are applicable to being the CEO

Thank you for listening

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.