How a change in packaging unlocked growth // Aimy Steadman, COO of BeatBox

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How a change in packaging unlocked growth // Aimy Steadman, COO of BeatBox

The Consumer VC podcast #271 with Aimy Steadman, COO of BeatBox

Mike Gelb

Jan 26, 2023

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Hey Friends,

Thank you Taylor Foxman for the introduction to our guest today Aimy Steadman. Aimy is is the COO of BeatBox Beverages. the World's Tastiest Portable Party Punch.

We discuss:

Why music festivals were the inspiration for founding BeatBox
Approach to distribution
Making the change from boxes to Tetra paks / RTD products
Wine distributors vs. beer distributors
What was it like going on SharkTank
How Brizzy and Corkless Wine got started
Her fundraising process

I hope you enjoy listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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