How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx

Terri Rockovich, Co-Founder & CEO of Jinx; The Consumer VC #333

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Hey friends,

Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.

We discuss:

  • How legacy brands create their dog food

  • The inspiration behind Jinx

  • Her nutrition philosophy for pets

  • Sourcing the right manufacturing partners & convincing them to work on Jinx

  • Approach to testing if the product tastes good

  • The reasons why she raised venture money (most recently a Series B)

  • How she launched online

  • Why Walmart has been a great partner for a premium brand

  • Jinx’s market positioning compared to other premium dog food brands

  • Approach to launching SKUs & new products

  • How she thinks about celebrity partnerships & more