Sep 15, 2022 • 40M

How desires lead to opportunities // Brent Vartan, General Partner at Bullish

The Consumer VC episode 241 with Brent Vartan, Co-Founder & General Partner at Bullish

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

Hey friends,

Our guest today is Brent Vartan, Managing Partner of Bullish. Bullish is an investment firm and brand agency designed for consumer businesses living early in an S-curve. Some of their investments include Peloton, Harry’s and Warby Parker.

Bullish will be releasing its report “Bullish On Consumer: Operationalizing Demand-Side Themes for Better Outcomes” next week.

As subscribers to this newsletter, you receive all new episodes 1 week before the episode goes live on iTunes, Spotify and the other podcast players.

That said, even though you won’t have access to this report until next week, I think you will appreciate this discussion about how Bullish thinks about cultural trends.

I certainly did.

I hope you enjoy listening.