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Our guest today is Clément Pointillart, Executive Director at Verlinvest. Verlinvest is an international, evergreen investment company with over €2bn in assets under management backed by families who have together built some of the world’s largest consumer brands. Their portfolio includes Oatly, Who Gives a Crap, Vita Coco and Hint. Clement leads Verlinvest’s US office and is part of the Consumer Products and Retail practice.
How he examines brand equity
If product differentiation really matters
Grocery distribution strategy
Emerging consumer categories
What makes a premium brand become mass market
What consumers want from brands today
I hope you enjoy listening.