How do premium brands receive mass adoption? // Clément Pointillart, Executive Director at Verlinvest

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How do premium brands receive mass adoption? // Clément Pointillart, Executive Director at Verlinvest

The Consumer VC episode 235 with Clément Pointillart, Executive Director at Verlinvest

Mike Gelb

Aug 18, 2022

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Hey Friends,

Our guest today is Clément Pointillart, Executive Director at Verlinvest. Verlinvest is an international, evergreen investment company with over €2bn in assets under management backed by families who have together built some of the world’s largest consumer brands. Their portfolio includes Oatly, Who Gives a Crap, Vita Coco and Hint. Clement leads Verlinvest’s US office and is part of the Consumer Products and Retail practice.

We discuss:

How he examines brand equity
If product differentiation really matters
Grocery distribution strategy
Emerging consumer categories
What makes a premium brand become mass market
What consumers want from brands today

I hope you enjoy listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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