How He Bootstrapped a Meat Business to $600 million // Mike Salguero, CEO & Founder of ButcherBox

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How He Bootstrapped a Meat Business to $600 million // Mike Salguero, CEO & Founder of ButcherBox

The Consumer VC episode #295 with Mike Salguero, CEO & Founder of ButcherBox

Mike Gelb

May 02, 2023

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Hey Friends,

Thank you Daniel Gulati for introducing me to our guest today, Mike Salguero. Mike is the founder and CEO of ButcherBox. ButcherBox delivers 100% grass-fed beef, free-range organic chicken, humanely raised pork, and wild-caught seafood directly to your door.

We discuss:

How raising $30 million from VCs at CustomMade shaped how he thought about company building
When to take money from investors vs. bootstrapping
What he originally wanted ButcherBox to be
The main levers that accelerated growth
What he got right about influencer marketing
The next stage and growth opportunities for ButcherBox & more

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Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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