Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
How He Bootstrapped a Meat Business to $600 million // Mike Salguero, CEO & Founder of ButcherBox
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How He Bootstrapped a Meat Business to $600 million // Mike Salguero, CEO & Founder of ButcherBox

The Consumer VC episode #295 with Mike Salguero, CEO & Founder of ButcherBox

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Hey Friends,

Thank you Daniel Gulati for introducing me to our guest today, Mike Salguero. Mike is the founder and CEO of ButcherBox. ButcherBox delivers 100% grass-fed beef, free-range organic chicken, humanely raised pork, and wild-caught seafood directly to your door.

We discuss:

  • How raising $30 million from VCs at CustomMade shaped how he thought about company building

  • When to take money from investors vs. bootstrapping

  • What he originally wanted ButcherBox to be

  • The main levers that accelerated growth

  • What he got right about influencer marketing

  • The next stage and growth opportunities for ButcherBox & more


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