How He Built A Brand Based off of His Lifestyle with Joe Kudla, Founder/CEO of Vuori
The Consumer VC Episode 195 with Joe Kudla, Founder/CEO of Vuori
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Vuori is performance apparel built to move & sweat In, yet styled for everyday life.
It was really fun having Joe on the show as we discussed:
What he thought was missing from athleisure apparel
How they differentiate themselves from Lululemon
Pivoting in order to find product-market fit
Why he started with men’s clothing
Why a brand needs to have a point of view in order to be relevant
How Vuori’s messaging has evolved
Approach to growth & how he’s remained profitable for a few years
Why SoftBank invested
Retail expansion & how he builds community in-stores