How He Built A Brand Based off of His Lifestyle with Joe Kudla, Founder/CEO of Vuori

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How He Built A Brand Based off of His Lifestyle with Joe Kudla, Founder/CEO of Vuori

The Consumer VC Episode 195 with Joe Kudla, Founder/CEO of Vuori

Mike Gelb

Feb 03, 2022

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Hey Friends,

Thank you Nagraj Kashyap for the introduction to our guest today Joe Kudla, founder and CEO of Vuori.

Vuori is performance apparel built to move & sweat In, yet styled for everyday life.

It was really fun having Joe on the show as we discussed:

What he thought was missing from athleisure apparel
How they differentiate themselves from Lululemon
Pivoting in order to find product-market fit
Why he started with men’s clothing
Why a brand needs to have a point of view in order to be relevant
How Vuori’s messaging has evolved
Approach to growth & how he’s remained profitable for a few years
Why SoftBank invested
Retail expansion & how he builds community in-stores

Enjoy listening!

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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