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Thank you Alex Pattis for the intro to our guest today, Kyle Cooke, Founder & CEO of Loverboy. Loverboy is a better-for-you alcohol beverage brand that produces sparkling hard teas, spritzes, and RTD cocktails brand. Kyle also stars in the reality shows “Summerhouse” and “Winterhouse”.
The origin story of the show “Summerhouse”
Kyle’s entrepreneurial journey before Loverboy
Why Loverboy worked and how he leveraged Bravo’s audience
Thoughts around product formulation and releasing new SKUs
Why alcohol doesn’t have labels
How they got into retail stores, their overarching retail strategy & much more
Thanks for listening.
This episode of The Consumer VC is brought to you by aVenture - venture capital for everyone.
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