How He Created a $38m Alcohol Brand While Starring on Bravo // Kyle Cooke, Founder & CEO of Loverboy

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Hey friends,

Thank you Alex Pattis for the intro to our guest today, Kyle Cooke, Founder & CEO of Loverboy. Loverboy is a better-for-you alcohol beverage brand that produces sparkling hard teas, spritzes, and RTD cocktails brand. Kyle also stars in the reality shows “Summerhouse” and “Winterhouse”.

We discuss:

• The origin story of the show “Summerhouse”

• Kyle’s entrepreneurial journey before Loverboy

• Why Loverboy worked and how he leveraged Bravo’s audience

• Thoughts around product formulation and releasing new SKUs

• Why alcohol doesn’t have labels

• How they got into retail stores, their overarching retail strategy & much more

Thanks for listening.

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