How He Created a $38m Alcohol Brand While Starring on Bravo // Kyle Cooke, Founder & CEO of Loverboy

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How He Created a $38m Alcohol Brand While Starring on Bravo // Kyle Cooke, Founder & CEO of Loverboy

The Consumer VC episode #280 with Kyle Cooke, Founder & CEO of Loverboy

Mike Gelb

Mar 02, 2023

Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

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Hey friends,

Thank you Alex Pattis for the intro to our guest today, Kyle Cooke, Founder & CEO of Loverboy. Loverboy is a better-for-you alcohol beverage brand that produces sparkling hard teas, spritzes, and RTD cocktails brand. Kyle also stars in the reality shows “Summerhouse” and “Winterhouse”.

We discuss:

The origin story of the show “Summerhouse”
Kyle’s entrepreneurial journey before Loverboy
Why Loverboy worked and how he leveraged Bravo’s audience
Thoughts around product formulation and releasing new SKUs
Why alcohol doesn’t have labels
How they got into retail stores, their overarching retail strategy & much more

Thanks for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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