The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
How He Executed the Craziest Indiegogo Guerrilla Marketing Campaign // Will Nitze, Founder & CEO of IQBAR
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How He Executed the Craziest Indiegogo Guerrilla Marketing Campaign // Will Nitze, Founder & CEO of IQBAR

The Consumer VC episode #287 with Will Nitze, Founder & CEO of IQBAR

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Hey Friends,

Thank you Caroline McMorrow for the intro to our guest today Will Nitze, Founder & CEO of IQBAR. IQBAR is a plant-based protein bar company for your brain and body.

We discuss:

  • Why he started a brain food company

  • Product formulations and testings

  • How he leveraged Harvard and Boston University for his Indiegogo campaign

  • How he got into conventional grocery

  • Expanding into different sales channels

  • His approach to fundraising & much more

Thanks for listening!


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