Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
How he is Sciencing the S*** Out of Outdoor Apparel with Michael Markesbery, CEO of OROS
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How he is Sciencing the S*** Out of Outdoor Apparel with Michael Markesbery, CEO of OROS

The Consumer VC Episode 179 with Michael Markesbery, Founder & CEO of OROS

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Hey Friends,

Our guest today on The Consumer VC podcast is is Michael Markesbery, co-founder and CEO of OROS. OROS produces award-winning apparel with their patented SOLARCORE® Insulation.

In Michael's words, “they science the s*** out of everything” when it comes to outdoor apparel that keeps you warm.

In this episode we discuss:

  • How one trip led him to rethink heavy jackets

  • How Michael established a relationship with NASA

  • Why no company ever used space technology in apparel

  • How he and his co-founder developed the compound that became the base for OROS

  • Creating a Kickstarter campaign to prove to his parents this was a good idea

  • How an investor backing out last minute nearly folded OROS

  • What’s next in 2022 and 2023

Thanks for listening.


This episode is brought to you by Burkland Associates.

Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to burklandassociates.com and check out their startup toolkits as well.


This episode is also brought to you by Skillful

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