How he is Sciencing the S*** Out of Outdoor Apparel with Michael Markesbery, CEO of OROS
The Consumer VC Episode 179 with Michael Markesbery, Founder & CEO of OROS
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In Michael's words, “they science the s*** out of everything” when it comes to outdoor apparel that keeps you warm.
In this episode we discuss:
How one trip led him to rethink heavy jackets
How Michael established a relationship with NASA
Why no company ever used space technology in apparel
How he and his co-founder developed the compound that became the base for OROS
Creating a Kickstarter campaign to prove to his parents this was a good idea
How an investor backing out last minute nearly folded OROS
What’s next in 2022 and 2023
Thanks for listening.
This episode is brought to you by Burkland Associates.
Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to burklandassociates.com and check out their startup toolkits as well.
This episode is also brought to you by Skillful
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