How he is Sciencing the S*** Out of Outdoor Apparel with Michael Markesbery, CEO of OROS

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How he is Sciencing the S*** Out of Outdoor Apparel with Michael Markesbery, CEO of OROS

The Consumer VC Episode 179 with Michael Markesbery, Founder & CEO of OROS

Mike Gelb

Nov 11, 2021

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Today’s issue is brought to you by Burkland Associates and Skillful.

Hey Friends,

Our guest today on The Consumer VC podcast is is Michael Markesbery, co-founder and CEO of OROS. OROS produces award-winning apparel with their patented SOLARCORE® Insulation.

In Michael's words, “they science the s*** out of everything” when it comes to outdoor apparel that keeps you warm.

In this episode we discuss:

How one trip led him to rethink heavy jackets
How Michael established a relationship with NASA
Why no company ever used space technology in apparel
How he and his co-founder developed the compound that became the base for OROS
Creating a Kickstarter campaign to prove to his parents this was a good idea
How an investor backing out last minute nearly folded OROS
What’s next in 2022 and 2023

Thanks for listening.

This episode is brought to you by Burkland Associates.

Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to burklandassociates.com and check out their startup toolkits as well.

This episode is also brought to you by Skillful

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

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