How He Went From the Music Industry to VC, Investing in Tech vs. Brands, and When Down Rounds Make Sense with Jon Keidan

Jon Keidan, Founder of Torch Capital: The Consumer VC #332

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Hey friends,

Our guest today is Jonathan Keidan, founder of Torch Capital. Torch Capital invests in visionary founders using technology to revolutionize how consumers and businesses operate. Their portfolio includes Sweetgreen, Recess, Savage X Fenty, good Weird, and Little Otter. Previously he was a manager in the music industry – working with artists like John Legend, The Dave Matthews Band.

We discuss:

  • The similarities of venture and entertainment

  • Difference between fund 1 and fund 2

  • Why he shifted his focus away from brands and towards consumer infrastructure

  • When down rounds make sense

  • Analysis of this current market

  • Are consumer brands venture-backable

  • His diligence process & valuations today & more