The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
How Her Daughter Inspired Her to Create a Cookie for Everyone with Denise Woodard, CEO of Partake Foods

How Her Daughter Inspired Her to Create a Cookie for Everyone with Denise Woodard, CEO of Partake Foods

The Consumer VC Episode 182 with Denise Woodard, Founder & CEO of Partake Foods

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Today’s issue is brought to you by Burkland Associates and Skillful.

Hey Friends,

Thank you Charlie Hanna for the introduction to our guest on The Consumer VC Podcast, Denise Woodard, Founder & CEO of Partake Foods.

Partake Foods produces super delicious cookies are made with real, healthy, and safe ingredients that everyone can enjoy. They are gluten-free, vegan, non-GMO and free of the top 14 allergens.

Personally, I’m a HUGE FAN of Partake Foods - I buy them every time I’m in the grocery store.

We discuss:

  • The inspiration behind starting Partake Foods

  • Leaving her high paying job at Coca-Cola

  • Managing with no venture capital in the early days

  • How she created the right formation and found the right manufacturer

  • Strategy for getting into retail

  • How she was able to raise money with no initial VC network

  • Adjusting through COVID

  • Getting into Trader Joe’s

  • What’s next?

I hope you all enjoy listening!

This episode is brought to you by Burkland Associates.

Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to and check out their startup toolkits as well.

This episode is also brought to you by Skillful

Skillful runs online, immersive programs that help people launch and accelerate careers in business roles in tech.

Skillful's January Core Sprint is great for business generalists - anyone looking to get into BizOps and build their SQL and problem-solving skills.

Early bird applications for the Core Sprint are now open - use the exclusive code EARLYBIRD2021 if you apply before Dec 1 at

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The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.
Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.
Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.
This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.
For all episodes, please visit For updates, you can follow @mikegelb on Twitter.