How He's Building a New Food Category For Kids with John Foraker, Co-Founder & CEO of Once Upon A Farm

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How He's Building a New Food Category For Kids with John Foraker, Co-Founder & CEO of Once Upon A Farm

The Consumer VC Episode 194 with John Foraker, Co-Founder & CEO of Once Upon A Farm

Mike Gelb

Feb 01, 2022

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Hey Friends,

Our guest today on Consumer VC is John Foraker, co-founder, and CEO of Once Upon a Farm. Once Upon A Farm produces fresh snacks with immune-boosting probiotics to keep your little one's wellness top of mind. Before, John was the CEO of Annie’s Inc.

We discuss:

Why John Foraker left Annie’s to become the CEO of Once Upon A Farm
How Jennifer Garner became interested in the business
The excitement and challenges of building a new category
What’s the secret for building authentic brands
How they scaled nationally in retail
His advice to entrepreneurs

Two books that have inspired him personally & professionally:

The Omnivore’s Dilemma by Michael Pollan
Ramping Your Brand by James Richardson

Enjoy listening!

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

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