How He's Building The Next Billion Dollar Fitness Machine with Avrum Elmakis, Founder/CEO of CLMBR

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How He's Building The Next Billion Dollar Fitness Machine with Avrum Elmakis, Founder/CEO of CLMBR

The Consumer VC Episode 192 with Avrum Elmakis, Founder/CEO of CLMBR

Mike Gelb

Jan 25, 2022

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Hey Friends,

Our guest today is Avrum Elmakis Founder/CEO of CLMBR. CLMBR is an at-home the first vertical climber with a touch screen and on-demand, instructor-led classes. It’s a full-body and one of the most efficient workouts you can do.

Avrum is a serial entrepreneur, who previously founded TDBBS (Top Dog Best Bully Sticks) which became a major pet food company. He also owns two climbing gyms.

We discuss:

How he got interested in climbing
What made him want to create an at-home vertical climber
The challenges of building a new fitness category
How he was able to raise capital from Jay-Z, LeBron James, Novak Djokovic and other celebrities
How COVID shifted his sales and distribution strategy
Approach to growth

I hope you enjoy listening.

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

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