May 4, 2022 • 38M

How he's leveraging content to build a chocolate brand // Nick Saltarelli, Co-founder of Mid-Day Squares

The Consumer VC episode 210 with Nick Saltarelli, Co-founder of Mid-Day Squares

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest today is Nick Saltarelli one of the Co-Founders of Mid-Day Squares. Mid-Day Squares is the first functional chocolate bar. Nick founded the company with his wife, Leslie, and brother-in-law Jake.

We discuss:

  • How and why his family wanted to start a chocolate company

  • Approach to creating content and why their first hire was a videographer

  • Why they built their own chocolate factory instead of outsourcing manufacturing

  • What long-term thinking means to him

  • His process to raising capital

  • The truth about entrepreneurship

I hope you enjoy listening!