How he's leveraging content to build a chocolate brand // Nick Saltarelli, Co-founder of Mid-Day Squares
The Consumer VC episode 210 with Nick Saltarelli, Co-founder of Mid-Day Squares
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Our guest today is Nick Saltarelli one of the Co-Founders of Mid-Day Squares. Mid-Day Squares is the first functional chocolate bar. Nick founded the company with his wife, Leslie, and brother-in-law Jake.
How and why his family wanted to start a chocolate company
Approach to creating content and why their first hire was a videographer
Why they built their own chocolate factory instead of outsourcing manufacturing
What long-term thinking means to him
His process to raising capital
The truth about entrepreneurship
I hope you enjoy listening!