How She Built $100 Million CPG Brand In Three Years // Gail Becker, Founder of CAULIPOWER

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How She Built $100 Million CPG Brand In Three Years // Gail Becker, Founder of CAULIPOWER

The Consumer VC episode #305 with Gail Becker, Founder of CAULIPOWER

Mike Gelb

Aug 03, 2023

Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

Hey Friends,

Our guest today is Gail Becker, founder of CAULIPOWER, the most disruptive company in the better-for-you frozen food space named as one of the top 10 World’s Most Innovative Food Companies in 2022 by Fast Company. The hyper-growth company reached more than $100m in revenue in three years under her leadership as CEO.

We discuss:

How and why she left corporate America to start CAULIPOWER
The challenges of building a frozen food product
Her approach to retail expansion
Her thoughts about fundraising & how much capital to raise
What capital efficiently means
Product line expansion & much more

Thank you for listening

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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