How She Built a Brand with Bobby Flay's Cat // Elly Truesdell, Founder & Managing Partner of New Fare

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How She Built a Brand with Bobby Flay's Cat // Elly Truesdell, Founder & Managing Partner of New Fare

The Consumer VC podcast #268 with Elly Truesdell, Founder & Managing Partner of New Fare

Mike Gelb

Jan 17, 2023

Welcome to The Consumer VC, a podcast newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

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Hey Friends,

Our guest today is Elly Truesdell, Founder & Managing Partner at New Fare Ventures. a venture capital fund centered on the modern eater and evolving American palate. Some of the investments include Made By Nacho, Mid-Day Squares, Foxtrot and Tacombi.

We discuss:

How she got into nutrition & ended up working at Whole Foods
How she met Bobby Flay
#1 issue in CPG supply chains
What she learned working at a CPG manufacturer
Founding and launching Made by Nacho with Bobby Flay and his cat
Why she started a venture capital fund
How she thinks about investing in food

I hope you all enjoy listening.

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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