How she built Whole30 // Melissa Urban, Founder of Whole30
The Consumer VC episode 214 with Melissa Urban, Founder of Whole30
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How Melissa changed her lifestyle completely when she got out of rehab
Why she started a blog and ran a 30-day diet experiment
When she decided to quit her day job and devote all her energy to Whole30
Her approach to content and how she thinks about diet
How she approaches partnerships with CPG brands that fit the Whole30 identity
What led her to launch her own CPG products
I hope you enjoy listening!