May 19, 2022 • 43M

How she built Whole30 // Melissa Urban, Founder of Whole30

The Consumer VC episode 214 with Melissa Urban, Founder of Whole30

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest today is Melissa Urban, Founder of Whole30. The Whole30 program eliminates cravings, improves physical energy and quality of sleep and has changed millions of people’s lives.

We discuss:

  • How Melissa changed her lifestyle completely when she got out of rehab

  • Why she started a blog and ran a 30-day diet experiment

  • When she decided to quit her day job and devote all her energy to Whole30

  • Her approach to content and how she thinks about diet

  • How she approaches partnerships with CPG brands that fit the Whole30 identity

  • What led her to launch her own CPG products

I hope you enjoy listening!