Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
How she built Whole30 // Melissa Urban, Founder of Whole30
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How she built Whole30 // Melissa Urban, Founder of Whole30

The Consumer VC episode 214 with Melissa Urban, Founder of Whole30

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Hey Friends,

Our guest today is Melissa Urban, Founder of Whole30. The Whole30 program eliminates cravings, improves physical energy and quality of sleep and has changed millions of people’s lives.

We discuss:

  • How Melissa changed her lifestyle completely when she got out of rehab

  • Why she started a blog and ran a 30-day diet experiment

  • When she decided to quit her day job and devote all her energy to Whole30

  • Her approach to content and how she thinks about diet

  • How she approaches partnerships with CPG brands that fit the Whole30 identity

  • What led her to launch her own CPG products

I hope you enjoy listening!