Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
How she created a cauliflower pizza movement // Amy Lacey, Founder of Cali'flour Foods
0:00
Current time: 0:00 / Total time: -46:05
-46:05

How she created a cauliflower pizza movement // Amy Lacey, Founder of Cali'flour Foods

The Consumer VC episode 215 with Amy Lacey, Founder of Cali'flour Foods

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

🎧 You can also listen to this episode on SpotifyApple Podcasts, and other podcast players.


Hey Friends,

Our guest today is Amy Lacey, founder of Cali’flour Foods. Cali’flour makes crave-able comfort food that’s always low carb. With simple fresh ingredients and no fillers. That includes pizzas, crusts, flatbreads, crackers, and full-on entrees.

We discuss:

  • Why she started creating her own cauliflower crusts

  • Her approach to e-commerce and how she scaled on Facebook

  • How she chose the right investment partner

  • Why they had to redesign the brand for retail

  • Her approach to consumer education in a new product category

I hope you enjoy listening!