How she created a cauliflower pizza movement // Amy Lacey, Founder of Cali'flour Foods
The Consumer VC episode 215 with Amy Lacey, Founder of Cali'flour Foods
Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.
Our guest today is Amy Lacey, founder of Cali’flour Foods. Cali’flour makes crave-able comfort food that’s always low carb. With simple fresh ingredients and no fillers. That includes pizzas, crusts, flatbreads, crackers, and full-on entrees.
Why she started creating her own cauliflower crusts
Her approach to e-commerce and how she scaled on Facebook
How she chose the right investment partner
Why they had to redesign the brand for retail
Her approach to consumer education in a new product category
I hope you enjoy listening!