May 24, 2022 • 46M

How she created a cauliflower pizza movement // Amy Lacey, Founder of Cali'flour Foods

The Consumer VC episode 215 with Amy Lacey, Founder of Cali'flour Foods

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest today is Amy Lacey, founder of Cali’flour Foods. Cali’flour makes crave-able comfort food that’s always low carb. With simple fresh ingredients and no fillers. That includes pizzas, crusts, flatbreads, crackers, and full-on entrees.

We discuss:

  • Why she started creating her own cauliflower crusts

  • Her approach to e-commerce and how she scaled on Facebook

  • How she chose the right investment partner

  • Why they had to redesign the brand for retail

  • Her approach to consumer education in a new product category

I hope you enjoy listening!