How She Created a New Finance Category to Help eCommerce Brands Scale // Michele Romanow, CEO of Clearco

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How She Created a New Finance Category to Help eCommerce Brands Scale // Michele Romanow, CEO of Clearco

The Consumer VC Episode 205 with Michele Romanow, Co-Founder/CEO of Clearco

Mike Gelb

Apr 04, 2022

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

🎧 You can also listen to this episode on Spotify, Apple Podcasts, and other podcast players.

Hey Friends,

Thank you Radha Kapoor for the introduction to our guest today Michele Romanow, Co-Founder and CEO of Clearco. Clearco offers fast, affordable funding for ecommerce companies to fund your inventory or marketing needs. Michele is a serial entrepreneur and also one of the dragons on Canada’s Dragon’s Den.

We discuss:

What’s misunderstood about scaling eCommerce companies
When venture capital makes sense vs. revenue-based financing,
Her “aha” moment on Dragon’s Den that led to founding ClearCo
The top three marketing metrics for DTC brands
When accepting VC money makes sense for founders

Thank you for listening!

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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