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Hey Friends,
Our guest today is Abigail Cook Stone, Founder & CEO Otherland. Otherland transforms your home into an immersive world that never stands still with its amazing scented candles.
We discuss:
Why she’s been fascinated by candles since she was little
What was missing from the market
How she approached sourcing her product
What VCs found attractive about Otherland
How she created a strong community
Her thoughts about brand, market positioning, and the competitive stack
Growing a DNVB today
Please enjoy!
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