Jan 21, 2022 • 34M

How She Turned Her Love of Scents into a Leading Candle Brand with Abigail Cook Stone, Founder & CEO Otherland

The Consumer VC Episode 191 with Abigail Cook Stone, Founder & CEO Otherland

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest today is Abigail Cook Stone, Founder & CEO Otherland. Otherland transforms your home into an immersive world that never stands still with its amazing scented candles.

We discuss:

  • Why she’s been fascinated by candles since she was little

  • What was missing from the market

  • How she approached sourcing her product

  • What VCs found attractive about Otherland

  • How she created a strong community

  • Her thoughts about brand, market positioning, and the competitive stack

  • Growing a DNVB today

Please enjoy!