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How She's Bringing The Belgian Waffle To The American Diet...and 8,400+ stores with Anouck Gotlib, CEO of Belgian Boys

The Consumer VC Episode #313 with Anouck Gotlib, CEO of Belgian Boys

Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. Brought to you by Propeller Industries.

Hey Friends,

Our guest today is Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is bringing european treats like belgian waffles, brioche french toast, crepes and other delicious delights to the American home. They are now retailers like Walmart, Target, Whole Foods.

This episode is brought to you by Propeller Industries.

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. Thinking about profitability, extending your runway, and improving efficiency in your operations? Managing your company’s finances requires multiple skill sets. Propeller’s fractional model offers a dynamic solution that provides a cost-effective alternative to hiring full-time finance talent.

Click Here To Learn More

On today’s episode we discuss:

  • Anouck’s journey from fashion to joining her husband in starting a food CPG company

  • How they first got into retail

  • How they financed and grew their business during years of bootstrapping

  • How they landed KIND snacks founder Daniel Lubetzky’s venture firm Camino Partners as investors

  • How they rebranded how they described Belgian Waffles to make the product more accessible to consumers

  • Why they pivoted from frozen food to refrigerator food and much more.

The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.
Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.
Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.
This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.
For all episodes, please visit For updates, you can follow @mikegelb on Twitter.