Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. Brought to you by Propeller Industries.
Our guest today is Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is bringing european treats like belgian waffles, brioche french toast, crepes and other delicious delights to the American home. They are now retailers like Walmart, Target, Whole Foods.
This episode is brought to you by Propeller Industries.
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. Thinking about profitability, extending your runway, and improving efficiency in your operations? Managing your company’s finances requires multiple skill sets. Propeller’s fractional model offers a dynamic solution that provides a cost-effective alternative to hiring full-time finance talent.
On today’s episode we discuss:
Anouck’s journey from fashion to joining her husband in starting a food CPG company
How they first got into retail
How they financed and grew their business during years of bootstrapping
How they landed KIND snacks founder Daniel Lubetzky’s venture firm Camino Partners as investors
How they rebranded how they described Belgian Waffles to make the product more accessible to consumers
Why they pivoted from frozen food to refrigerator food and much more.