How they are making food products better for the planet & for you // Seth Goldman & Chef Spike Mendelsohn, founders of Eat the Change and PLNT Burger

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How they are making food products better for the planet & for you // Seth Goldman & Chef Spike Mendelsohn, founders of Eat the Change and PLNT Burger

The Consumer VC episode 216 with Seth Goldman & Chef Spike Mendelsohn, founders of Eat The Change and PLNT Burger

Mike Gelb

May 26, 2022

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Hey Friends,

Our guests on today’s episode are Seth Goldman and Chef Spike Mendelsohn, founders of Eat the Change and PLNT Burger.

Seth is a CPG legend. He founded Honest Tea, the first organic, naturally sweetened tea that became a national success and inspired a movement for better-for-you products.

Chef Spike is a celebrity Top Chef. He founded multiple successful restaurants, including Good Stuff Eatery. My wife and I are convinced the best burger we’ve ever tried was at Good Stuff Eatery and look forward to going there whenever we’re in Washington DC.

They ended up partnering together to create Eat the Change and PLNT Burger.

PLNT Burger is a plant-based burger restaurant chain that currently has 10 locations on the east coast.

Eat the Change is a snack company dedicated to creating delicious snacks that are both better for you and for the planet.

We discuss:

How they met (which is a really fun story)
The founding story of PLNT Burger and Eat the Change
Their restaurant expansion strategy with PLNT Burger
How they approach product innovation with Eat the Change
Consumer education about the planet
Their own personal missions
How they plan to scale
Learnings from past ventures

I hope you all enjoy listening.

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

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