How they became the #1 clean energy drink // John Timar, CEO of Kill Cliff

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How they became the #1 clean energy drink // John Timar, CEO of Kill Cliff

The Consumer VC episode 223 with John Timar, CEO of Kill Cliff

Mike Gelb

Jul 03, 2022

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Hey Friends,

Our guest today is John Timar, CEO of Kill Cliff. Kill Cliff is America’s best-selling clean energy drink and the official energy drink of the Atlanta Braves.

We discuss:

His experience as a Navy SEAL
How the SEALs inspired creating an energy drink that was good for you
Why he was hired as CEO
Actions he took when the brand lost its way
How they double-downed on their core audience
Evolving past Crossfit
Approach to partnerships and releasing new SKUs
How Joe Rogen became involved

Thanks for listening.

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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