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Hey Friends,
Our guest today is John Timar, CEO of Kill Cliff. Kill Cliff is America’s best-selling clean energy drink and the official energy drink of the Atlanta Braves.
We discuss:
His experience as a Navy SEAL
How the SEALs inspired creating an energy drink that was good for you
Why he was hired as CEO
Actions he took when the brand lost its way
How they double-downed on their core audience
Evolving past Crossfit
Approach to partnerships and releasing new SKUs
How Joe Rogen became involved
Thanks for listening.
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