How to Build Brands Through Storytelling // Jeff Cantalupo and Brentos Fernandez at Listen Ventures

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How to Build Brands Through Storytelling // Jeff Cantalupo and Brentos Fernandez at Listen Ventures

The Consumer VC Episode 206 with Jeff Cantalupo and Brentos Fernandez at Listen Ventures

Mike Gelb

Apr 11, 2022

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

🎧 You can also listen to this episode on Spotify, Apple Podcasts, and other podcast players.

Hey Friends,

Thank you Erin Grant for pitching this as an episode idea and making it happen.

This episode is all about how to build powerful brands through storytelling. To tackle this topic, I’m joined by Jeff Cantalupo who is the founder and General Partner at Listen Ventures and Brentos Fernandez, Head of Creative at Listen Ventures. Listen Ventures Backs and builds the brands of tomorrow including Calm, Kiwi Co, Factor, Catch Co, & Slumberkins.

We discuss:

How do you craft a good story? What are the elements?
What do young brands do right vs. incumbents?
How do you analyze brands that have a face to them vs. brands that don’t?
How do you shape the persona of the brand?
When brands come to you, what is normally missing?
How do you define community?
How have brands leveraged their authentic story for growth
What’s an example of an inauthentic story
After a brand gets acquired, what must incumbents do in order for keep that brand authenticity alive

Thanks for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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