How to Build Brands Through Storytelling // Jeff Cantalupo and Brentos Fernandez at Listen Ventures
The Consumer VC Episode 206 with Jeff Cantalupo and Brentos Fernandez at Listen Ventures
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Thank you Erin Grant for pitching this as an episode idea and making it happen.
This episode is all about how to build powerful brands through storytelling. To tackle this topic, I’m joined by Jeff Cantalupo who is the founder and General Partner at Listen Ventures and Brentos Fernandez, Head of Creative at Listen Ventures. Listen Ventures Backs and builds the brands of tomorrow including Calm, Kiwi Co, Factor, Catch Co, & Slumberkins.
How do you craft a good story? What are the elements?
What do young brands do right vs. incumbents?
How do you analyze brands that have a face to them vs. brands that don’t?
How do you shape the persona of the brand?
When brands come to you, what is normally missing?
How do you define community?
How have brands leveraged their authentic story for growth
What’s an example of an inauthentic story
After a brand gets acquired, what must incumbents do in order for keep that brand authenticity alive
Thanks for listening.