How to invest in beauty & personal care brands // Cristina Nuñez, General Partner of True Beauty Ventures

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The Consumer VC episode 240 with Cristina Nuñez, Co-Founder & General Partner of True Beauty Ventures

Mike Gelb

Sep 14, 2022

Hey friends,

Our guest today on the podcast is Cristina Nuñez, Co-Founder and General Partner of True Beauty Ventures. Some of their investments include Maude, Crown Affair, and K18.

We chat about:

Why she started a fund only focused on beauty and personal care
Will the future of investing in consumer brands become more specialized by category
The characteristics a digitally native brand must have in order to expand to brick & mortar
What to consider in your distribution strategy
Is go-to-market more difficult in retail today
Her thoughts on influencers starting brands

I hope you enjoy listening!

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.