How to Invest in Passion Brands at the Growth Stage // Steve Berg, Founder & Partner at Stride Consumer Partners

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How to Invest in Passion Brands at the Growth Stage // Steve Berg, Founder & Partner at Stride Consumer Partners

The Consumer VC podcast #278 with Steve Berg, Founder & Partner at Stride Consumer Partners

Mike Gelb

Feb 23, 2023

Welcome to The Consumer VC, a podcast newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

This issue is brought to you by aVenture - venture capital for everyone.

Hey friends,

Our guest today is Steve Berg, one of the founders and Partners at Stride Consumer Partners. Stride Consumer Partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Last year they closed their debut $420 million fund 1. Some of their investments include Chomps, Jeni’s Ice Cream, DryBar and TRX.

We discuss:

How Stride Consumer Partners came together
His investment philosophy and how he measures if a brand has a passionate base
What types of CPG brands work both in natural and conventional
Due diligence and his ideal stage
The signs a retail outlet could be ripe for success & much more

Thanks for listening

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Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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