Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Investing early in single product category companies vs. multiple with Will Schmitt from Miroma Ventures
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Investing early in single product category companies vs. multiple with Will Schmitt from Miroma Ventures

The Consumer VC Episode 173 - Will Schmitt, Head of Investments at Miroma Ventures

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Hey there,

Our guest today is Will Schmitt, Head of Venture Strategy at Miroma Ventures. Miroma just launched a $100 million fund focused on consumer and media brands.

Previously he was at Naturaza and led investments in OROS, Yellowbird, and Cleancult. He also previously co-founded Trail Post Ventures with Nick Mindel.

We also touch on:

  • Why Miroma launched a venture fund

  • Should founders focus on building in one category vs. several from the beginning?

  • How to build a diverse network

  • What “value-add” means to Will

  • When it makes sense for a brand to head into retail

Enjoy!


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