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Hey there,
Our guest today is Will Schmitt, Head of Venture Strategy at Miroma Ventures. Miroma just launched a $100 million fund focused on consumer and media brands.
Previously he was at Naturaza and led investments in OROS, Yellowbird, and Cleancult. He also previously co-founded Trail Post Ventures with Nick Mindel.
We also touch on:
Why Miroma launched a venture fund
Should founders focus on building in one category vs. several from the beginning?
How to build a diverse network
What “value-add” means to Will
When it makes sense for a brand to head into retail
Enjoy!
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