Investing early in single product category companies vs. multiple with Will Schmitt from Miroma Ventures
The Consumer VC Episode 173 - Will Schmitt, Head of Investments at Miroma Ventures
Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.
Today’s episode is brought to you by…
Previously he was at Naturaza and led investments in OROS, Yellowbird, and Cleancult. He also previously co-founded Trail Post Ventures with Nick Mindel.
We also touch on:
Why Miroma launched a venture fund
Should founders focus on building in one category vs. several from the beginning?
How to build a diverse network
What “value-add” means to Will
When it makes sense for a brand to head into retail
Are you looking to invest in a business, or you're considering investment from someone else? How do you actually know if they're legit?
Ferret is the first relationship intelligence tool for savvy investors and CEOs who need to know who they can trust. Running a quick search on Ferret can get you information like past lawsuits, bankruptcy, fraud allegations, news coverage and can also be used to verify past successes that they claim. To get to the front of the line and access Ferret's exclusive beta sign up here.
Gorgias is the #1 helpdesk for Shopify, Magento and BigCommerce stores, and can turn your customer support into a profit center. Brands like OLIPOP, Death Wish Coffee and Steve Madden have reduced their response times and increased efficiencies by using Gorgias.
If you’re looking to increase your retention for your business, mention Consumer VC and get 2 months of Gorgias for free.