Investing early in single product category companies vs. multiple with Will Schmitt from Miroma Ventures

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Investing early in single product category companies vs. multiple with Will Schmitt from Miroma Ventures

The Consumer VC Episode 173 - Will Schmitt, Head of Investments at Miroma Ventures

Mike Gelb

Oct 21, 2021

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Hey there,

Our guest today is Will Schmitt, Head of Venture Strategy at Miroma Ventures. Miroma just launched a $100 million fund focused on consumer and media brands.

Previously he was at Naturaza and led investments in OROS, Yellowbird, and Cleancult. He also previously co-founded Trail Post Ventures with Nick Mindel.

We also touch on:

Why Miroma launched a venture fund
Should founders focus on building in one category vs. several from the beginning?
How to build a diverse network
What “value-add” means to Will
When it makes sense for a brand to head into retail

Enjoy!

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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