Welcome to The Consumer VC, a podcast newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.
Thank you Anna Whiteman for the introduction to our guest today, Sarah Foley, Partner at SWAT Equity Partners. SWAT Equity Partners is an early-stage venture capital firm focused on investing in emerging consumer brands across various product, service, and commerce sectors. Some of the investments include Supergoop!, Banza, and Mad Rabbit.
Why invest in consumer right now
Difference when investing in consumer vs. tech
Consumer macro trends she’s bullish vs. bearish on
The balance between retention and growth
Her due diligence process and how she measures traction
Thanks for listening.