The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Investing in Consumer vs. Tech // Sarah Foley, Partner at SWAT Equity Partners
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Investing in Consumer vs. Tech // Sarah Foley, Partner at SWAT Equity Partners
The Consumer VC podcast #261 with Sarah Foley, Partner General Partner at SWAT Equity

Welcome to The Consumer VC, a podcast newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.


Hey Friends,

Thank you Anna Whiteman for the introduction to our guest today, Sarah Foley, Partner at SWAT Equity Partners. SWAT Equity Partners is an early-stage venture capital firm focused on investing in emerging consumer brands across various product, service, and commerce sectors. Some of the investments include Supergoop!, Banza, and Mad Rabbit.

We discuss:

  • Why invest in consumer right now

  • Difference when investing in consumer vs. tech

  • Consumer macro trends she’s bullish vs. bearish on

  • The balance between retention and growth

  • Her due diligence process and how she measures traction

Thanks for listening.

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The Consumer VC

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.