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Investing in kindness and scaling in Europe with Max Niederhofer
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Investing in kindness and scaling in Europe with Max Niederhofer

The Consumer VC episode 148 with Max Niederhofer, Partner at Heartcore Capital

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Hey There,

Our guest today on The Consumer VC podcast is Max Niederhofer, Partner at Heartcore Capital. Heartcore Capital is Europe's consumer tech VC focusing on investing in happiness at Seed and Series A.

Some of Max’s investments include Italic, LastFM, and One Fine Stay. Previously Max was an investor at Accel and founded MyBlog and Qwerly.

In this episode, we focus on:

  • Investing in communities

  • The future of social

  • Differences when scaling a company in Europe vs. U.S.

  • Three macro trends he thinks about often

  • Why we should rethink referring to people as “consumers”

Thank you Marc Nathan for the introduction! Enjoy listening.