Jul 20, 2021 • 46M

Investing in kindness and scaling in Europe with Max Niederhofer

The Consumer VC episode 148 with Max Niederhofer, Partner at Heartcore Capital

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Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
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Hey There,

Our guest today on The Consumer VC podcast is Max Niederhofer, Partner at Heartcore Capital. Heartcore Capital is Europe's consumer tech VC focusing on investing in happiness at Seed and Series A.

Some of Max’s investments include Italic, LastFM, and One Fine Stay. Previously Max was an investor at Accel and founded MyBlog and Qwerly.

In this episode, we focus on:

  • Investing in communities

  • The future of social

  • Differences when scaling a company in Europe vs. U.S.

  • Three macro trends he thinks about often

  • Why we should rethink referring to people as “consumers”

Thank you Marc Nathan for the introduction! Enjoy listening.