Investing in Pet and Retail Strategy for Digitally Native Brands with Andrea Hippeau
The Consumer VC Episode 168 with Andrea Hippeau, Partner at Lerer Hippeau
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Our guest today is Andrea Hippeau, Partner at Lerer Hippeau. Lerer Hippeau is one of the most active New York based early-stage venture capital fund. Some of their investments include Allbirds, Chubbies, Cotopaxi and Glossier.
In this episode we discuss:
- Opportunities in the pet space
- How she diligences companies
- Why New York is a great place to start a consumer business
- When it makes sense for a digitally native brand to go into retail
- Characteristics of a venture backable consumer brand
I hope you enjoy listening!