Oct 5, 2021 • 35M

Investing in Pet and Retail Strategy for Digitally Native Brands with Andrea Hippeau

The Consumer VC Episode 168 with Andrea Hippeau, Partner at Lerer Hippeau

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Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
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Hey there,

Our guest today is Andrea Hippeau, Partner at Lerer Hippeau. Lerer Hippeau is one of the most active New York based early-stage venture capital fund. Some of their investments include Allbirds, Chubbies, Cotopaxi and Glossier.

In this episode we discuss:

- Opportunities in the pet space

- How she diligences companies

- Why New York is a great place to start a consumer business

- When it makes sense for a digitally native brand to go into retail

- Characteristics of a venture backable consumer brand

I hope you enjoy listening!