Lady Gaga's Global Beauty Brand // Ben Jones, CEO of Haus Labs by Lady Gaga

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The Consumer VC episode 251 with Ben Jones, Co-Founder & CEO of Haus Labs by Lady Gaga

Oct 25, 2022

Our guest today is Ben Jones, CEO of Haus Labs by Lady Gaga. Haus Labs by Lady Gaga is Lady Gaga’s clean artistry makeup brand powered by innovation.

Big shoutout to Cristina Nuñez for contributing thoughtful questions to the episode.

We discuss:

How Ben met Lady Gaga
Why Ben wanted to work in beauty
The original launch of Haus Laboratories
Why they rebranded and relaunched as Haus Labs by Lady Gaga
Lady Gaga’s involvement with the brand day to day
Are consumers fatigued by celebrity-led brands
Formulations and product
Approach to retail partnerships and growth

I hope you enjoy listening

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.