Leaving Outdoor Voices & How Consumer Brands Can Leverage Crypto // Ty Haney, Founder of Outdoor Voices, TYB and Joggy

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The Consumer VC podcast #257 with Ty Haney, Founder of Outdoor Voices, TYB and Joggy

Mike Gelb

Nov 17, 2022

Hey Friends,

This is a recording of a live interview I did with Ty Haney last month in Austin, TX. Ty is most famous for founding Outdoor Voices, the technical apparel brand whose on a mission to get the world moving. My apologies in advance, we had a lot of technical issues on the day and the quality of the recording is not great. I really appreciate Ty for being incredibly open about her journey.

We discuss:

The origin of Outdoor Voices
Why she left OV and what went wrong
Her introduction to crypto
How she founded Joggy, a plant-based / CBD brand for activity
Her platform TYB and why community-led brands are the future
Scaling a digitally-native brand today & much more

Thanks for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.