Live from Austin, TX: Allison & Stephen Ellsworth, Founders of Poppi

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

1×

0:00

-24:57

Live from Austin, TX: Allison & Stephen Ellsworth, Founders of Poppi

The Consumer VC episode #284 with Allison & Stephen Ellsworth, Founders of Poppi

Mike Gelb

Mar 17, 2023

Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

This issue is brought to you by aVenture - venture capital for everyone.

Hey friends,

This past week we threw The Consumer VC Live – at SXSW. It was an event full of interviews, panels, and lots of hanging. Thank you Marc Nathan for co-producing the event with me.

Today’s episode is my conversation with the headliners of the event, Allison Ellsworth & Stephen Ellsworth, Founders of Poppi. Poppi is the fun(ctional) prebiotic soda for all that has experienced wild growth in a few short years. If you were there with us on the day – I hope you had a great time!

We discuss:

How they learned about prebiotics and why they created a soda brand
Their approach to selling under the name “Mother”
Going on SharkTank and rebranding to “Poppi”
Launching during COVID
Their approach to content and how they got to over 1 billion views
What’s next for growth expansion

Thanks for listening.

This episode of The Consumer VC is brought to you by aVenture - venture capital for everyone.

With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options. For fund managers, aVenture can help streamline your operations while providing the infrastructure to raise from accredited & non-accredited investors.

aVenture believes this will revolutionize the venture capital industry by unlocking a latent supply of capital from public investors.

Join Their Waitlist Here

Disclosures: aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.

0 Comments

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

Listen on