Measuring brand efficiency vs. operating efficiency with Megan Bent at Harbinger Ventures

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Measuring brand efficiency vs. operating efficiency with Megan Bent at Harbinger Ventures

The Consumer VC Episode 143 with Megan Bent, Founder of Harbinger Ventures

Mike Gelb

Jul 02, 2021

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Hey There,

My guest today is Megan Bent, Managing Partner at Harbinger Ventures.

Harbinger Ventures is a leading growth-equity investment firm focused on identifying and scaling high-growth companies in the consumer sector. They are the only fund I know of where each portfolio company actually has a stake in the fund.

We cover a lot of ground on this episode:

Do consumers consider beef a healthy protein choice
Managing scale vs. SKUs
The benefits of having a concentrated portfolio approach
Identifying emerging consumer categories
Differences between brand efficiency vs. operation efficiency

Thanks for listening!

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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