Prime-Deal: Buying up Amazon FBA Businesses

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Prime-Deal: Buying up Amazon FBA Businesses

The Consumer VC episode 127 with Ryan Gnesin, founder of Elevate Brands

Mike Gelb

May 04, 2021

My guest today is Ryan Gnesin, founder of Elevate Brands. Elevate Brands buys consumer-leading Amazon FBA brands and elevates them to their full potential.

This is a little bit of a different episode as the focus is scaling brands on Amazon and how you can leverage Amazon across other channels.

Here's some questions I ask Ryan:

What's your approach to portfolio construction and category?
Why was $55 million the right amount for your fund?
What's your ideal (realistic) return when you acquire a brand?
How do you analyze an Amazon brand?
What’s the strategy after you purchase?
Do you look at companies that also sell on different channels?
What are typically the multiples for Amazon businesses?
Do the brands you acquire typically also have their own DTC channel?
When you buy a brand, do you ever get nervous about copy cats? Either from Amazon or competitors?

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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