Prime-Deal: Buying up Amazon FBA Businesses
The Consumer VC episode 127 with Ryan Gnesin, founder of Elevate Brands
This is a little bit of a different episode as the focus is scaling brands on Amazon and how you can leverage Amazon across other channels.
Here's some questions I ask Ryan:
What's your approach to portfolio construction and category?
Why was $55 million the right amount for your fund?
What's your ideal (realistic) return when you acquire a brand?
How do you analyze an Amazon brand?
What’s the strategy after you purchase?
Do you look at companies that also sell on different channels?
What are typically the multiples for Amazon businesses?
Do the brands you acquire typically also have their own DTC channel?
When you buy a brand, do you ever get nervous about copy cats? Either from Amazon or competitors?