Starting, scaling, selling...and then buying back your company with Jon Sebastiani, founder of Krave Jerky and Sonoma Brands Capital
The Consumer VC Episode 176 with Jon Sebastiani, founder of Krave Jerky and Sonoma Brands Capital
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Today’s episode is brought to you by…
Sonoma Brands is a private equity firm focused on the growth sectors of the consumer economy.
Krave was one of the first better-for-you beef jerky brands on the market. Jon is the first founder we've had on this show that not only scaled and sold his company to a strategic but also reacquired the company.
Starting a career in the wine industry
What led to the founding of Krave Jerky
Learnings as he scaled the company
Why he decided to sell Krave to Hershey
What led to the founding of Sonoma Brands
Investing in single category vs. multi-category brands
Why he bought back Krave
I hope you enjoy listening!
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