The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Swimwear & Apparel designed for you with Lori Coulter, CEO of Summersalt

Swimwear & Apparel designed for you with Lori Coulter, CEO of Summersalt

The Consumer VC Episode 181 with Lori Coulter, CEO of Summersalt

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Today’s issue is brought to you by Burkland Associates and Skillful.

Hey Friends,

Thank you Madeline Keulen for the intro to our guest today, Lori Coulter, founder of Summersalt.

Summersalt produces flattering swimwear designed to fit you, not the other way around. But Summersalt is more than the internet’s favorite swimwear — they are now your new go-to for everything from activewear to PJs.

We discuss:

  • Developing a fast supply chain to cater to new sizes and products

  • Scanning over 10,000 women and creating a 1 to 1 feedback loop to determine sizes

  • The differences when raising capital as a woman vs. a man

  • How women typically buy swimwear

  • Approach to eCommerce and how she tackles growth

Thanks for listening.

This episode is brought to you by Burkland Associates.

Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to and check out their startup toolkits as well.

This episode is also brought to you by Skillful

By joining a Skillful Sprint, you get access to the Skillful Community even after your Sprint ends. It’s an incredible network of ambitious, humble and generous business professionals from across North America who take action to accelerate each other’s careers - referrals, candid advice, mentors hiring mentees and so much more magic.

The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.
Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.
Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.
This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.
For all episodes, please visit For updates, you can follow @mikegelb on Twitter.