The differences between European and U.S. startups // Susan Lin, Partner at Felix Capital

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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The differences between European and U.S. startups // Susan Lin, Partner at Felix Capital

The Consumer VC episode 233 with Susan Lin, Partner at Felix Capital

Mike Gelb

Aug 11, 2022

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Hey Friends,

Thank you Oksana Stowe for the introduction to our guest today, Susan Lin. Susan is a Partner at Felix Capital. Felix Capital is one of the premier consumer investors based in the UK. Some of their investments include Goop, Oatly, Peloton, Seller X.

We discuss:

How she entered venture capital
Learnings from China’s e-commerce & retail sectors
Differences when founding a European company vs. U.S. company
Competitive advantages and moats
Why Felix raised $600 million in their latest fund
The fundraising market today
What consumer-driven means

I hope you enjoy listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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