May 17, 2022 • 31M

The evolution of consumer investing // Jordan Gaspar, Managing Partner of AF Ventures

The Consumer VC episode 213 with Jordan Gaspar, Managing Partner of AF Ventures

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest today is Jordan Gaspar, the Managing Partner at AF Ventures. AF Ventures is dedicated to growing the next generation of brands, having invested in Circul, By Heart and Harmless Harvest.

We discuss:

  • How she transitioned from law to investing in consumer brands

  • How has AF Ventures evolved over the past few years?

  • What are the most recent trends among consumer she is most passionate about?

  • How has COVID impacted her outlook

  • Does a product need to work in retail for her to invest?

Enjoy listening!