The Evolution of Premium Products in Mainstream Retail with Marcel Bens, CEO of Emil Capital Partners

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The Evolution of Premium Products in Mainstream Retail with Marcel Bens, CEO of Emil Capital Partners

Marcel Bens, CEO of Emil Capital Partners: The Consumer VC #330

Mike Gelb

Sep 06, 2024

Transcript

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Hey friends,

Our guest today is Marcel Bens, CEO of Emil Capital. Emil Capital is an early stage investment firm that backs the next generation of consumer brands. They are backed by Tengelmann Group which is one of the world’s largest private consumer goods holding companies today. Some of their investments include Renewal Mill, Wish, Uber, Milk + Honey.

We discuss:

Why Do Consumers Pay a Premium for High-Quality Products?
How Is the Investment Deployment Strategy Structured?
What Are the Opportunities in Better-for-You Products?
What Are the Market Strategies for Premium Products?
How to Decode Nutrition Labels for Better Choices?
How to Select the Right Brands at Conventions?
How to Identify Niche Emerging Categories?
How to Invest in Consumer Brands and Tech?
What Is the Approach to Building a Company Brick by Brick?

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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