The Evolution of the Natural Foods Movement with Stephen Hughes, co-founder & GP at Sunrise Strategic Partners

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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The Evolution of the Natural Foods Movement with Stephen Hughes, co-founder & GP at Sunrise Strategic Partners

The Consumer VC Podcast #186 with Stephen Hughes, co-founder & GP at Sunrise Strategic Partners

Mike Gelb

Jan 04, 2022

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Hey Friends,

Happy New Year! I hope you all had a great holiday.

The first episode of Consumer VC in 2022 is with Stephen Hughes, co-founder and General Partner of Sunrise Strategic Partners.

Sunrise Strategic Partners provides growth capital and expertise to emerging brands in the healthy, active, and sustainable living space. Some of their investments include Cali’flour foods, Kodiak Cakes, and Maple Hill Creamery.

If you’re interested in CPG, you won’t want to miss this episode. Stephen was one of the pioneers in the natural foods movement and we cover quite a lot of ground:

When should a DNVB head into retail
What makes a category attractive to invest in
His approach to packaging
History of the natural foods movement
Current analysis of the SPAC market
What strategics are looking for today in brands

I hope you enjoy!

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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