The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
The future of food // Ashley Hartman, Managing Partner of Bluestein Ventures
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The future of food // Ashley Hartman, Managing Partner of Bluestein Ventures
The Consumer VC podcast #259 with Ashley Hartman, Managing Partner of Bluestein Ventures

Hey friends,

Our guest today on the podcast is Ashley Hartman, Managing Partner at Bluestein Ventures. Bluestein Ventures is one of the premier family-backed venture capital fund in the food industry whose mission is to transform the food system into a better, more nutritious, and sustainable world. They invest at the Seed to Series A rounds and some of their investments include Factor, Meati, and Foxtrot.

We discuss:

  • Why she became an investor in food

  • Opportunities throughout the food value chain

  • The difference in investing in food tech vs. brands

  • When to vertically integrate

  • How founders should approach their cap table

  • The future of food

Thanks for listening.

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The Consumer VC

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.